Warning To All Print Publishers – Conversion Is Nothing To Worry About…
Book publishers pack the halls of e-book conversion conventions concerned to learn the magic of this new art. Truth is, eBook conversion is a no-brainer. What is not is ways to essentially earn money from eBooks.
I’ve seen this occur before, most particularly with singer/songwriters and authors. The previous posts their music on iTunes. “Hey, its real now,” they assert with a feeling of accomplishment. However, nothing happens.
Self-published writers do the same, publishing their books to Amazon. Its real, its for sale, yet nothing occurs. Why? Because making something prepared for sale doesn’t equate to real sales. It is what I call the… “If you build it they’ll come parable. Sorry, all. The “Field of Dreams,” though a great, feel good movie, has no foundation in fact.
You now have the ability to see why the book publishing industry’s current obsession with eBook conversion is a deja vu moment for me. Whats wierd is they know better. They know that book sales are an obvious result of sound marketing. However, the fascination of the new paradigm of e-Book publishing leads many to (reach|come to|make} exaggerated conclusions, that the electronic book world is somehow a different beast.
Once this conversion obsession is seen for what it is, a relative nobig deal, the shroud of delusion is gone, exposing that eBooks need the same promotional ability as do traditional books.
The base line. Nothing happens if there is no promotion. So do not be overly concerned the tiny things like eBook conversion. It only hides the true problem, that traditional publishers, mostly stuck in the brick-and-mortar world, {lack the promotional abilities vital to moving product in the 21st century. Namely, online marketing skills.
Standard book companies have been conspicuously silent in light of two latest and definite occurrences.
Rogue eBook writers like John Locke and Amanda Hocking, both who have sold over a million items of their e-books on Amazon, have proved to the alarm of the old guard that they just do not need a book publication deal. And who could argue with that? The money speaks for itself.
The price point of eBooks, anywhere from free to appx. 3 dollars, has absolutely disrupted typical pricing models, leaving no room for conventional book publishers who are weighed down with expenses and overhead for which smart self-publishers aren’t.
However , the situation for book publishers isnt as atrocious as it seems. After understanding the pricing of the E-Book market has been disturbed by self-publishers, a sweet spot is exposed at a higher tier, namely Multimedia E-book publishing.
And here’s why…
MultiMedia eBooks enjoy higher pricing parameters, permitting book publishers a workable entry point to re-establish their credibility and worth.
Few self-published authors possess the resources, financial or alternatively, to produce high quality Multimedia eBooks.
Sounds great, but how?
I believe some book publishers will decide to go it alone by boning up on the abilities and resources essential to creating MultiMedia eBooks. To those that do, best of luck.
But an a lot less dear and dangerous proposition is usually to form alliances with corporations that already possess the required expertise. Likely suspects are music publishers, video archivists, and corporations that concentrate on Multi Media eBooks production and promotional services.
For first to market concerns, book publishers would be best served by building on their existing back catalog rather than making net new Multimedia eBooks from scratch. Not only does this strategy afford speed to market, and also can be adapted to leveraging existing Multi-media assets, effectively breathing new life into them without taking on additional costs of creating other ones.
Then again, I imagine book publishers can continue to sit on the sidelines with the hope that one day the E-book market will stabilise at a far higher price tag. But I wouldnt bet on it. Whats more, an industry that takes a keep waiting and see approach is by definition, not in the market. Such is the case of the book publishing industry today. Nonetheless it just cant last. The clock is ticking.
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